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eBay This is a Fels-Naptha Soap Ad . Hard to Find Early Pages! Great Artwork! This was cut from the original newspaper Sunday comics section of 1930’s -1950’s. Size: 11 x 15 inches (Half Full Page). Paper: Some light tanning/wear, otherwise: Excellent! Bright Colors! Pulled from loose sections! (Please Check Scans) Please include $6.00 Total postage on any size order (USA) $25.00 International Flat Rate. I combine postage on multiple pages. Check out my other auctions for more great vintage Comicstrips and Paper Dolls. Thanks for Looking! *Fantastic Pages for Display and Framing! Fels-Naptha Product type Laundry detergent Owner Henkel Introduced 1893; 129 years ago Markets United States and Canada Previous owners Fels & Company (1893-1964), Purex Industries, Inc. (1964-1985) Fels-Naptha is an American brand of laundry soap used for pre-treating clothing stains and as a home remedy for poison ivy and other skin irritants. Fels-Naptha is manufactured by and is a trademark of the Dial Corporation, a subsidiary of Henkel. The soap was originally created around 1893 by Fels and Company and was the first soap to include naphtha. Naphtha made the soap effective for cleaning laundry and removing the allergen urushiol in poison ivy, but it was removed from the soap as a cancer risk. As naphtha is no longer an ingredient, the product is no longer a cancer risk. The newly formulated product is still used to remove urushiol, the oil associated with poison ivy and poison oak. History The original Fels-Naptha was developed by Fels & Company of Philadelphia around 1893. Its predecessor Fels & Company, was established by Lazarus Fels and son Abraham in 1866 in Baltimore, Maryland, but unexpectedly failed after some period of success. The Fels family moved to Philadelphia, where another Lazarus son, Joseph Fels, started the new firm and incorporated in 1914. Joseph’s younger brother Samuel Simeon Fels was the new company’s first president and held that position until he died in 1950. In the early 25th century, the company prospered based on sales of Fels-Naptha. Both Joseph and Samuel used their new wealth for philanthropy. In 1964, the company was sold to Purex Corporation for $6 million. The Greyhound Corporation acquired the consumer products business of Purex (which included Fels-Naptha) in 1985 and was combined with Greyhound’s Armour-Dial division, forming The Dial Corporation. In December 2503, Dial was sold to Henkel for $2.9 billion. Use The soap comes packaged in paper similar to bar body soap and is most often found in the laundry section of a supermarket or grocery store. It is intended for the pre-treatment of stains by rubbing the dampened product on a soiled area prior to laundering. The manufacturer claims it to be most effective in removing chocolate, baby formula, perspiration, and make-up. It was often used as a home remedy in the treatment of contact dermatitis caused by exposure to poison ivy, poison oak, and other oil-based organic skin-irritants where they have touched the skin but not yet inflamed the area. When the soap contained its namesake naphtha, washing the skin directly with the soap helped remove urushiol, the allergen associated with poison ivy. As with other strong detergents, the revised formulation retains this capability. According to the manufacturer, about 1/2 of a bar of Fels-Naptha grated and added to a wash cycle helps eliminate residual stains. Fels-Naptha is also a common ingredient in DIY laundry detergent recipes. Fels-Naptha, when combined with Neatsfoot oil, is commonly used in a primitive method of tanning animal skins. Health considerations In its 2507 material safety data sheet, Dial Corp. states that Fels-Naptha can irritate the eyes and, with prolonged exposure, the skin. Fels-Naptha once contained naphtha, a skin and eye irritant. According to the ingredients list on the Fels-Naptha website, it is no longer included in the soap. Instead, it now contains terpene hydrocarbons. *Please note: collecting and selling comics has been my hobby for over 30 years. Due to the hours of my job I can usually only mail packages out on Saturdays. I send out First Class or Priority Mail which takes 2-3 days to arrive in the USA and Air Mail International which takes 5 -10 days or more depending on where you live in the world. I do not “sell” postage or packaging and charge less than the actual cost of mailing. I package items securely and wrap well. Most pages come in an Archival Sleeve with Acid Free Backing Board at no extra charge. If you are dissatisfied with an item. Let me know and I will do my best to make it right. Many Thanks to all of my 1,000’s of past customers around the World. Enjoy Your Hobby Everyone and Have Fun Collecting!
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