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Original Language:English
Unit Quantity:1
ISBN:1647829674
Book Title:Blue Ocean Strategy + Beyond Disruption Collection (2 Books)
Item Length:8.2 in
Item Width:6.1 in
Author:W. Chan Kim,Renée A. Mauborgne
Format:Mixed Lot
Language:English
Topic:Marketing / General,Development / General,Commerce,Strategic Planning
Publisher:Harvard Business Review Press
Publication Year:2024
Illustrator:Yes
Genre:Business & Economics
Item Weight:0 Oz
Number of Pages:560 Pages
The two landmark books, Blue Ocean Strategy and Beyond Disruption, that together challenge everything you thought you knew about winning the future. These two iconic books, Blue Ocean Strategy and Beyond Disruption, together changed how the world thinks about strategy and innovation. Blue Ocean Strategy, the #1 global bestseller, reframed strategy not as a game between rivals fighting over markets and customers but as a new approach to creating markets and attracting customers—in untapped new market spaces free of competition. Just as Blue Ocean Strategy redefines the essence of strategy, Beyond Disruption redefines and expands the existing view of innovation by introducing a new approach, nondisruptive creation, that is free from the destructive displacement of jobs, people, companies, and industries that happens when companies set out to disrupt. Taken together, these bestselling books will help you chart a bold new path to winning the future. Product details Publisher : Harvard Business Review Press Language : English Hardcover : 560 pages ISBN-10 : 1647829674 ISBN-13 : 978-1647829674 Item Weight : 2 pounds Dimensions : 6.3 x 1.7 x 9.5 inches SHIPPING Shipping All items fast! The majority of orders are shipped using USPS Priority Mail and UPS Ground if requested. There is an option at checkout to add a Signature of Delivery for extra security & peace of mind. This means you need to sign for your parcel. If you are not home, the courier will take it to your local post office for collection. We also offer expedited shipments upon request, we will quote the shipment and let you know of the estimated cost. If agreed we will process the order and add the shipping charge to your invoice. All items ordered by 3 PM EST will be shipped same day. We also are partnered with Ebay using the Global Shipping Program. 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